The creation of these two personas answered, who is the target audience for New York Times Cooking? The target audience is based on Eric who would like to reduce the amount time sifting through recipes and ingredients so he can maximize time in the kitchen learning new skills. The target audience is also Eva who would like to save time by quickly searching through recipes based on ingredient preferences.
Based on user needs I narrowed in on what features to add in order to save time. I decided on the following features:
1. Grocery list to enhance meal planning capabilities
2. Filters to easily find a recipe based on a specific set of parameters
From this stage, I moved on to information architecture and interaction design. I created a site map to define the hierarchy of the added features and how the features will interplay with the existing site. This helped mentally visualize how users would interact with the prototype before building out mid-fidelity wireframes.
After determining the interactivity with existing components of the site, I moved into designing and building the experience. Information architecture, interaction design, and wireframes each progressed in two week sprints.
After showing some initial designs of the wireframes to a potential user, she suggested I add a dietary preference feature as a way for users to save their preferences based on dietary restrictions. It was a wonderful idea, one that I implemented into the features.
Below are wireframes for the filters and preference page for desktop and mobile.